This is not about ‘decorating’, it’s about preparing the house for sale.

“How can you sell a property if potential buyers don’t invest time in every room”? This was one question posed by Barb Schwarz (original home stager since 1972). If buyers are walking through a house and just ‘glancing’ into rooms, then it is fair to say they are not interested in your home!

Therefore, we must find a way for the home to communicate with the buyer as soon as they get through the door.

When asked, 100% of responders said that Home Staging has been a helpful marketing tool when having a property listed (HSA Home Staging Report 2020).

So what is Home Staging?

Home staging is the preparation of a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money (Wikipedia). And yet it can be much more than that - Home Staging can range from simply cleaning and de-cluttering, upcycling, and re-using your own furniture, through to a complete re-style including new furniture hire – the possibilities are endless, but more importantly, the rewards are financially beneficial in both time and money.

‘Staging’ does exactly what it says on the tin, it dresses a space ready for centre stage on the property market. It takes a personalised space, that may be weary or full of trinkets and ornaments and removes those distractions by creatively allowing the space to communicate with the prospective buyer, drawing them into each room, allowing them to visualise themselves living in that space. This is not about ‘decorating’, it’s about preparing the house for sale, and more importantly, for sale at the best price.

Most people know that Property Develops have used Home Staging to accelerate sales for many years with show homes designed to appeal to a certain target market.  A lot of people struggle to visualise themselves and their furniture when all they are looking at is a lifeless empty room, but with careful styling a staged property can capture interest within moments of you stepping into the newly built home allowing you to imagine yourself enjoying being there.  

If you’ve made the decision to move on from your current home and are struggling to gain any interest, or if you have a lifeless empty building, new or old, then a Home Staging Consultation Report from a certified professional stager is the first step on the ladder towards a successful sale.  Certified professionals can be found online by visiting these directories.

The Home Staging Network
Home Staging Association

There are around six courses certified by the Home Staging Association, one of them being delivered by CHSSP with the course content author being Anita Richardson who has over 17 year's experience in the property market and Home Staging industry and has played a vital role in raising standards, providing quality training, and supporting Home Stagers to develop successful businesses.  Anita has featured as a home staging expert on TV including BBC1's Right on the Money, Sky TV's 'Women in Property' and written about the Home staging industry in media including 'The Telegraph', 'The Independent', 'Show House Magazine', 'House Beautiful' and 'Woman's World'.

Personally I gained a huge amount by training with CHSSP and am very proud to be a Certified Home Staging Professional.

Home Staging as an industry and profession is one that is carefully supported by organisations such as the Home Staging Association, founded to "strengthen the industry, being the link between Home Staging Professionals, and also between the industry and its partners, suppliers and clients".

As an Association, the Home Staging Association UK & Ireland provides support, information and training to all professionals in the Home Staging industry, contributing to the activity growth and recognition.


As Barb Schwarz said "this is not about ‘decorating’, it’s about preparing the house for sale". 

If you are considering Home Staging your property please contact me and I will be happy to discuss your project with you -